Ellusionist was founded on January 1st, 2001 by Brad Christian.
His goal was simple — to create the best online training environment for people who want to learn high-impact, effective magic tricks. Ellusionist's growth has been unprecedented. To date, over 60,000 members worldwide participate in our discussion forums — the largest online magic forums on the net.
At Ellusionist, we have one goal: to give you the power to perform magic beyond belief. We want to make you the life of any party. We want to make you into a performer. To achieve that goal, we built this site with YOU in mind.
We Believe in the Power of the Great Team
Composed of 12 individuals, our staff is what gives Ellusionist its soul. Our customer service is bar none. And our creative division is restless — we barely sleep, and we will do anything necessary to bring you the best magic, the best talent, the best training possible. We live on the cutting edge.
And we love what we do.
Founder / CEO
Brad Christian, CEO and founder of Ellusionist, began his magic career with a kit he got for Christmas as a boy of 6... more
Founder / CEO
Brad Christian, CEO and founder of Ellusionist, began his magic career with a kit he got for Christmas as a boy of 6. Gathering all his courage and calling on the mysterious powers he got from the kit, he put on a magic show for his first grade class which was unrivaled at the time. Christian finished the show and stood back to take his applause, and that's when things went abruptly... wrong. The entire class rushed him like Children of The Corn, examined his props and discovered the intense secrets behind his dazzling sleight of hand. He immediately quit magic forever, vowing never to get up in front of his class at show-and-tell again.
Fast forward to age 16 when one evening friends insisted Brad watch the "Doug Henning NBC Magic Special" with them. Uninterested, Brad finally acquiesced. He went in planning to pick apart Doug's tricks and show how easy it was to figure these silly things out. This might have been left over resentment from 10 years ago. Instead, Brad was transported to an land of magic and wonderment, as Doug would say, and vowed to study magic seriously from that moment.
Brad went down to the Arcade Magic and Novelty shop and stood around for 14 hours every Saturday, open to close, until someone finally noticed him. He was asked about his intentions, and then taught an effect or two that he could go home and practice. He practiced for hours, went back and showed them next Saturday, got the approval that was required, and was on his way. The shop was old school and Brad got his education that way. He was taught that magic needed to be simple. He was taught never to work on more than three things at a time, until he could do them in his sleep. He was taught that books were a good thing. Small tips and techniques were learned from pros who frequented the shop which made a huge difference during Brad's performance. Brad put an ad in the paper "Have rabbit, will travel" for kids parties and started to work professionally.
Let's speed this up.
Brad moved to New York to study acting, was on As The World Turns (small regular part as Clinton the Card Shark Gambler). Hit the comedy clubs after hours, performing. Was hired for a Billy Joel video during a street performance. Had four agents booking him in clubs and for acting auditions. People started getting pick pocketed during his street performances, and Brad was told by the police if they ever saw him on the street again he'd be locked up. Decided to move back to Toronto. Went on vacation to San Francisco for two weeks and never went back to Toronto. Sent for his stuff. Did shows and worked as a waiter for some years, knowing that he could do more if given the chance. Watched his little nephew playing with a toy car at Thanksgiving dinner one night, made the car disappear. When Brad saw his little nephew's reaction, he thought Dad's should be able to do magic for their kids! Brad thought he might be a good teacher. He got some investors, made a video, bought a computer, taught himself html and Flash, built the site, went live and that is history. Ellusionist.
Creative Team / Product Development
Daniel Madison learnt the principals, mechanics and dangers of his art through the cold school of experience ... more
Creative Team / Product Development
Daniel Madison learnt the principals, mechanics and dangers of his art through the cold school of experience. In 1998, when caught using deceptive techniques at an unlicensed card game, a beating almost took his life. The experience left him obsessed with deception.
Daniel made it his life’s vocation to become a master of sleight-of-hand and the deceptive practices. He has spent the past 15 years developing a unique and sharp arsenal of tricks and sleights alongside an instantly recognizable trademark style.
He now utilizes his creative flair, studies, expertise and the devilry of his past to offer Creative Consultation for Ellusionist, developing and creating unique and groundbreaking magic and searching the world for the most astonishing tricks and amazing underground artists.
Pete is our Director of Production and a member of the creative team. He oversees all things photo and .... more
Production Manager / Creative Team
Pete is our Director of Production and a member of the creative team.
He oversees all things photo and cinema related. Known best for his industry-leading trailers and story telling ability.
Favourite pieces to date include : Republic, Infinity, Dealers & Rounders.
Hello all, I'm Adam Wilber and I am the Manufacturing Project Manager here at Ellusionist. My role is making sure... more
Hello all, I'm Adam Wilber and I am the Manufacturing Project Manager here at Ellusionist. My role is making sure things get done on time and done correctly. We strive for perfection in every deck of cards, every DVD and every project we take part in. I consider myself extremely lucky to be working with such a talented, passionate and fun group of people.
My love for magic started at age 6 when my friend fooled me with a silk vanish. I learned the effect and showed my father. At age 6 I fooled my dad and saw a look of true astonishment on his face, That was it. From that second on I was thoroughly addicted to this beautiful art. I still perform close up shows regularly here in Vermont and wouldn't trade it for the world. When Not working or performing I enjoy spending time with my beautiful wife Natasha and amazing son Carter Blake.
Graphic Artist / Designer
As Graphic Artist at Ellusionist, Mike is a deft hand with crayons and finger paint. His artwork is displayed proudly on the office fridge ... more
Graphic Artist / Designer
As graphic artist at Ellusionist, Mike is a deft hand with crayons and finger paint. His artwork is proudly displayed on the office fridge door… or at least that's what we tell him. Being based out of Toronto he rarely gets to see the office fridge door.
Despite being one of the newer additions to the Ellusionist Team, Mike's been an Ellusionist community member for a long time - in fact the Ellusionist Forum is where Mike met Pete 10 years ago. Since coming aboard, Mike has created the Sultan Republic and Sultan Treasury decks, produced graphics for countless products and completely revolutionised the layout of our website. We know - pretty slack, but he looks good in a v-neck, and is great at running for lunch on production shoots, so we keep him around.
Mike enjoys cats and coffee - sometimes separately, and has the rather unique claim to fame of being both a germaphobe and kleptomaniac - taking coasters from every restaurant he's ever been to, but ensuring they get a good dosing of Purell first. Freak though he is, we're proud to say he's part of our team…. just not in public.
Ellusionist Webmaster and Go-to Guy
Working with Ellusionist for 10 years has an effect on a persons hairline. Kidding aside, the discovery of magic... more
Ellusionist Webmaster and Go-to Guy
Working with Ellusionist for 10 years has an effect on a persons hairline. Kidding aside, the discovery of magic has been one of the best things to happen to me besides getting married and getting to experience parenthood. I'm proud to say that I've been part of one of the best groups of people a person could ever hope to work for. I've only been exposed to magic for just over 20 years, and it's certainly been the best 20 years ever. I've met the people I look up to, been able to go to Magic Camp and call some of the most amazing people my friends.
I was introduced to serious sleight of hand by Brad and I've never stopped learning. I've performed on stage and did walk-around in restaurants for almost 6 years. Some of my favorite effects include Carp Warp, Psychokinetic Silverware and The Linking Rings (the small ones, not the large ones)
Jake is charged with making sure you know who we are, be it through the promotion of products and events or managing ... more
Chief Marketing Guru
'Jake' (noun) : Australian. Self-proclaimed marketing whiz kid. Addicted to Subway Footlongs.
Jake is charged with making sure you know who we are, be it through the promotion of products and events or managing Ellusionist's digital presence. So if you're reading this and don't know who we are - give us a call and we'll fire him pronto.
From Facebook to Pinterest, YouTube to Adwords, Jake has no idea how they work - but he's got all the 'Dummies Guide To' books on them, and he intends on reading them one day. In the mean time he just smiles and nods and pretends he knows what's happening. Jake's responsible for all the fancy words you see on the site - product descriptions, newsletters and autobiographical third-person statements.
Jake also manages Ellusionist contests, promotions, sponsorships and Affiliates. Bribes for the aforementioned should be delivered in honey-baked ham form, (email Jake for address). They probably won't work - but Jake can always do with more ham.
Despite being a professional magician for over four years, Jake believes he peaked at the age of eight with his first set of hippity-hop rabbits. As such, his routines haven't changed much since. Jake has a propensity to never turn down a challenge, especially if it starts with the words 'I dare you to...' Conveniently located in Brisbane, Australia, Jake is a mere 7000 miles away, ready to answer any and all questions from the team, thanks to his eidetic memory when it comes to playing cards and Ellusionist. Also, about the Subway Footlongs. Jake knows more than any man should know about Subway Footlongs.
There is nothing SAME (or SANE) about Ellusionist. Although I don’t have a background in magic, I am excited to be a part ... more
“And I Jack, the Pumpkin King, have grown so tired of the same old thing...” ? Tim Burton, The Nightmare Before Christmas. There is nothing SAME (or SANE) about Ellusionist. Although I don’t have a background in magic, I am excited to be a part of a team where our singular goal is a relentless pursuit to push through the traditional boundaries of our industry to bring our customers new and engaging content and products. We hope to enable our fans to continually stretch their talent and imaginations, and allow them to reach new levels of achievement and creativity through Magic and beyond...Feels good to be a part of something bigger than myself…
10 Things About Me:
1) I am deathly afraid of clowns...and babies that are made to look like they are talking like adults.
2) I have been bungee jumping...and would jump at the opportunity to do it again.
3) I have written my own screen play and directed a short film...and no you can't read or see it.
4) I cannot sing to save my life...but love dancing!!
5) I lived in Barcelona for three years and owned a restaurant there...it's still operating today.
6) I can’t speak Spanish to save my life...but I don't care, I keep trying.
7) One of my most embarrassing moments is being on the junior high basketball team and making a basket for the other team...yes, you could call that a "Blonde" moment.
8) I am married to an Irishman and have my Irish Citizenship, which I am very proud of...my citizenship that is.
9) I use to write for a music magazine and got to travel on the road with several bands, including Sublime and No Doubt.
10) Sadly, the only magic trick I know is how make it look like I am pulling my thumb off…and I learned that when I was 7-years-old…
Warehouse Manager / Wholesale
Working for Ellusionist has been the highlight of my career. I love the energy of this company and the creativity I am ... more
Warehouse Manager / Wholesale
Hi! I’m Jennifer Riordan. I work in customer service, inventory control, purchasing as well as managing the warehouse and wholesale division. I may not be a magician but I wear a lot of hats! I have been with Ellusionist for over 6 years with my primary back ground being in manufacturing and logistics. Working for Ellusionist has been the highlight of my career. I love the energy of this company and the creativity I am surrounded with on a daily basis.
Olivia Aqui, CFO of Ellusionist, began her accounting career as a young adult. Her first job was an Accounts Receivable Clerk... more
One of the greatest things about working for Ellusionist is the incredibly passionate and talented people! But don’t get me wrong, that is not the only thing I love. I have an uncanny fondness in taking financial data and deciphering the results of our efforts, while making adjustments to achieve better outcomes (this probably explains why I love playing Monopoly and Risk).
Of course, I am probably viewed as one of the most serious and trite people out of the bunch, but somebody has to keep us inline, making sure that all of our creations pay-off. I am like the Navigator who keeps us on course. It is my responsibility to make sure we arrive at the destination we desire within budget, avoiding costly detours, while taking the shortest/fastest path available.
I’m not a Magician, but I love to be entertained and I’m amazed by people who can perform tricks or who are humorous (remember I’m the serious one, so being easily amused by others helps me maintain the balance I need).
As a kid at heart, I love playing hard and can be considered an adrenaline junky. I enjoy backpacking, snow skiing, diving, sky diving, river rafting, mountain biking, kite boarding and Djing (yes I meant that, it isn’t a typo, I am a house/electronic DJ and have been paid for spinning). I hope that changes your ideas of the stereotyped Accounting people, they may surprise you if you get to know them ;)
This is where we eat, sleep, drink, and breathe magic. It's also where we work. Notice that we have not one, but FOUR clocks on the wall. The internet never closes, so we're open 24 hours. Ellusionist's main ware-house is located in Sausalito, California, and our corporate offices are located just a few miles away in San Rafael (right outside of San Francisco). You can see the Bay right out our front door.
We are Selective. We Only Offer the Best.
We only teach high impact, explosive magic, and we cut out the tricks that don't make that cut. Remember that trick that your uncle did that time at your 8th grade graduation? We don't teach stuff like that. We teach you how to perform miracles.
Our goal is to constantly expand and increase the beauty and efficiency of the site. It doesn't matter if you are brand new or deep into magic already.